Hey! Thanks for stopping by and wanting to know a little more about me.  I appreciate that you’re taking the time and look forward to meeting you.

My name is Jonathan Rhéaume.  I live in the beautiful mountain paradise of southern British Columbia, Canada.  I’m the owner of eaumack and founder of AdventureProfessionals.com.

A Little About Me

I haven’t climbed Everest nor have I paddled to Alaska. I haven’t even set foot on all continents, but I have been on many adventures, created a lot of great experiences, and enticed people discover new destinations. And I have made it a life goal to inspire people to go play outside and discover the world around them.

I’m a dreamer and I have no qualms about it. I see opportunities where others don’t. I can’t imagine my life without my wife Robin, my daughter Gabrielle, and our family dog Ubu. We are a tight little unit and together, we can accomplish anything. Creativity, innovation, and everything adventure development make my heart race; Plus, creating experiences that change people’s lives, helping organizations grow, and sharing with the world as much of my professional experience as I can muster makes my soul sing. I would go insane without adventure.

I’m really moved, interested, and intrigued by so many different things. Learning is an integral part of my life. I deeply believe in meaningful relationships, collaborative efforts, and pioneering things that have never been done before. Life is an experiment. Let’s create something worthy together.

My Story

For as far as I can remember, I have always played outside.  I spent my early years sailing the Mediterranean Sea with my mom and dad.  As a kid, family vacations meant going canoeing in remote parks of Québec or skiing to far-reach lodges. As a young adult, I spent my spare time biking, climbing, paddling, skiing, and traveling.  None of which were concievable career paths - so I thought.

In college, I thought it was important to work on my weaknesses.  I was weakest in science, so I studied Pure and Applied Sciences.  Not surprisingly, I failed miserably.  Faced with the consequences of my poor decisions, I reset my career compass towards a much more practical field of study: computer science… And proceeded to hate my life beyond belief.  I was headed for a boring corporate life of cubicles, dreadful commutes, and a never-ending series of unsatisfying jobs.  I needed a radical change.

When I looked around me, I saw people rushing through their morning commute, fighting their way through traffic only to spend most of their waking hours sitting at a desk shuffling papers, attending pointless meetings, and simply doing their time [the norm?]. I refused to live a life like that.

Once I stopped accepting our society “standards” as universal truth, I started to see alternative, more fulfilling ways to live my life.  I quit college, packed my stuff, and headed to the mountains.  And I dedicated every minute of my life to doing what I loved most: adventure guiding.  I trained, I gained experience, and graduated from university with a degree in International Adventure Tourism Development from the most respected adventure tourism program in the world.  I had found my passion!

I spent the next decade instructing outdoor activities and creating experiences that changed people’s lives.  I developed tourism internationally, promoted destinations, and travelled to many parts of the world to capture images that inspire people to go play outside. I had learned to play my strengths and I was thriving.  I successfully marketed adventure tours with $0 budget, helped some of the largest tour operators in the world develop new products, and pioneered new media initiatives.  I accepted increasingly challenging positions and worked for increasingly larger companies. Each project brought a new set of challenges and I grew more confident with the skills I acquired along the way. 

When I entered my 30’s, everything changed again.  Ironically, I found myself doing full circle to end up right where I started:  In a cubicle, driving long commutes, sitting in boardroom meetings, and shuffling paper.  I made decent money, had benefits and many perks but I couldn’t take it anymore.  I had drifted too far away from my dreams.  After a conversation with Robin, we started eaumack (pronounce “O” – mack), a consulting agency that would allow us to leverage our strengths and make a real difference in the world.

We keep reinventing ourselves as a family everyday and mostly live a minimalist adventure lifestyle.  We’re not fully there yet but I can tell you that instead of looking at the next car I’m going to have next, I think of the experiences I want to live and where our next adventure is going to take us.

I have found freedom:  I have created a lifestyle that allows me to live on my own terms while enabling others to do the same.

Today, I strive for simplicity, leadership, and meaningful change, and try not to get blinded by the unimportant.  I bike. I paddle. I ski.  I play outside.  And I’m always up for an adventure.

My Goal

My goal is to help individuals live the lifestyle they have chosen by building better, stronger, more profitable adventure businesses.  I help you turn your passion and expertise into a unique, profitable, and sustainable business.

What I Do

I help people build successful adventure businesses.  How?  I design and implement tested strategies that create a new level of performance for your adventure business.

My clients are usually entrepreneurs and small business owners that want to become more profitable, increase their online reach, and develop their business to its full potential.  Here are some of the ways you can hire me.

How Can We Work Together?

On this site, I have 3 simple ways we can work together.  Before we get into that though, I want you to know that I am not your typical “consultant guy”.  I haven’t been to Harvard, and I’m not here to dazzle you with corporate jargon or general business concepts that don’t apply to your business.  What I do, I’ve learned first-hand and know it works for adventure businesses.

One other thing; Not everyone sets out to build an ultra successful adventure business.  Sometimes, small is beautiful – and I get that! For those that are ready, I’m here to help you kick it up a notch and take it to the next level.  So, that being said, let’s get right to it...

One On One Coaching

As a small adventure business with limited resources, you can’t afford to make mistakes.  Don’t you wish somebody could tell you how to avoid those costly mistakes?  That’s why I’m here!  I can help you make strategic decisions that will save you money, make you money, and build a stronger more successful adventure business.  Read More...

Business Development

Success rarely happens by accident.  You need an intentional, deliberate, and precise plan of actions to get you where you want to be.  If you are strategic, every step contributes to your bigger objective.  That’s how you create momentum and ultimately generate substantial profits.  You may know exactly what you want but unsure of how to get there.  This is where I come in!  If you don’t know precisely where to go from here, that’s ok, I can help you with that too.  Allow me to explain...

Get Me On Your Team

The best advice in the world is of no use if there is no one to act on it.  Perhaps you are too busy or maybe you just need the right person to get the job done.  Either way, I’m here for you (on location or remotely).  You hire me.  Could be for a week, a month, or a year.  Whatever your goal, I’ll take you there.  You’re going to love this...

How To Contact Me

The best way to contact me is by This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  You can also connect with me on Facebook, Twitter and LinkedIn.

Again, thanks for stopping by and I hope you benefit from what I do!